Thursday, 27 March 2014

Lam Soon Introduces Total Hygiene Care Campaign


Clean More, Spend Less with Brands You Trust  

There is no place like home when it comes to teaching and practising good health and hygiene, but with rising costs the world over, families often face the challenge of getting the best care and protection on a limited budget.   

To address this situation, Lam Soon’s Home and Personal Care Division has launched its ‘Total Hygiene Care’ campaign to promote overall wellness, health and hygiene among Malaysians by making quality products from brands Malaysians trust, affordable.

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Lam Soon Total Hygiene Care

The campaign will run for 16 weeks from March 10 to June 30, 2014 with Lam Soon’s trusted brands such as Antabax, bio-home, Fruitale, Labour, May and Zip offering products at promotional prices at all participating retail outlets, nationwide.

According to Lam Soon Edible Oils Sdn Bhd, General Manager, Household and Personal Care, Marketing Division, Mr. Francis Ng, the campaign is aimed at putting the tools for good health and hygiene within reach of more Malaysians, towards building a healthier nation.  

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“It is a common belief that our homes are cleaner than external environments, but this is not always true. According to a germ study conducted by NSF International in 2011, findings revealed that three of the top five germ hot spots in homes were in the kitchen[1]. Often what stands in the way of proper personal and home hygiene is cost and time. We are making our products more affordable so that more people can practice good health and hygiene habits at home to reduce the risk of infection,” said Mr. Ng.

“As a caring Malaysian corporation, Lam Soon has been running this campaign for more than 10 years to encourage better health and hygiene practices at home, towards building a healthier nation,” added Mr. Ng.

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Included in the personal hygiene offering is the 24-hour 99.9% antibacterial protection offered by the Antabax range, the young, fun and fruity Fruitale range that is enriched with 100% natural fruit extracts, and the May beauty range that includes skincare ingredients and exclusive fragrances.

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Antabax is a trusted medicated brand that offers a complete range of antibacterial products to promote healthy and hygienic lifestyle. Antabax cleans and removes 99.9% of germs to provide your family with 24 hours antibacterial protection. Dermatologically tested to be gentle on the skin, its formulation comes with additional essences and special ingredients, including anti-oxidant and anti-inflammatory properties of Vitamin C and E, as well as cell-rejuvenating effects of Vitamin B complex (B3, B5 and B6). It is also formulated with Derma Protect System, an advanced moisturizing formula that contains Micro Moisture Serum to leave skin softer, smoother and healthier.

Participating Lam Soon home care brands include Zip, kitchen and toilet cleaner, Labour dishwashing range as well as bio-Home, the award winning environmentally friendly dishwasher liquid and multi-purpose cleaner.

“This year, the Total Hygiene Care campaign will also see new products including Antabax Medicated Talc, Fruitale Pure Olive Oil, Orchid Feminine Wash, and relaunches of ZIP Dishwashing Liquid and Syaza Bar Soap,” said Mr. Ng. 

Among the super saver stars in this campaign are Antabax Shower Cream Refill Twin Pack of 550ml, offered at RM11.90 (regular price RM16.60) and three Antabax hand soap refill packs of 300ml at RM8.50 (regular price RM15.00).

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The young, fun and fruity Fruitale offers four bar soaps of 85g for the price of three at RM2.65. Dazzling skin can now be yours for only RM10.90, when you purchase May Shower Cream Diamond Dazzle Refill Twin pack of 600ml, which comes in four different combinations to choose from. For those who prefer natural ingredients such as goat’s milk, betel leaf and lemongrass in their beauty regime, Syaza offers one bar soap for free upon purchase of two Syaza bar soaps at only RM3.00. 

In helping to keep homes clean and safe, two bottles of Zip Toilet Bowl Cleaner (available in Floral and Lemon) of 500ml are offered at only RM6.60, instead of its regular price RM9.90.

“Consumers can enjoy the benefits of our quality and award-winning brands, while saving up to 50% for some products. With the Total Hygiene Campaign bringing brands you can believe in, now everyone can clean and be hygienic!” concluded Mr. Ng. 

Discover more and stay up-to-date with Antabax via Facebook:

About Lam Soon Edible Oils Sdn BhdLam Soon Edible Oils Sdn. Bhd. (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include, May personal care range, Fruitale FairWhite UV personal care range, Antabax antibacterial soap and hand sanitizer range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and bio-home dishwashing liquid. As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.



[1] NSF International (http://www.nsf.org/consumer-resources/health-and-safety-tips/home-cleaning-tips-germ-hot-spots/clean-home-items/)

Wednesday, 26 March 2014

All Happy Families Campaign from Ayam Brand


Ayam Brand™ Introduces ‘All Happy Families’ Campaign to Share Its 120-Year Heritage with A Global Audience 
  
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Ayam Brand, one of the oldest continuously produced consumer brands in Asia

Ayam Brand™, a purveyor of canned food, without preservatives or added MSG, is strengthening its global presence by emphasizing its strong Asian roots through its ‘All Happy Families’ Campaign that builds on a rich heritage of being a favorite of families for more than 120 years.

Established in 1892, Ayam Brand™ is easily recognized by its rooster or ‘Ayam’ logo. It is one of the oldest continuously produced consumer brands in Asia with offices in Malaysia, Singapore, Hong Kong, Thailand, Australia, China, France and Japan, and is available in more than 30 countries, worldwide. Ayam Brand™ is consistently ranked among the top 500 consumer brands in Asia.

Currently the brand produces over 60 million cans annually and counts more than 1,000 employees around the world. Ayam Brand™ is famed for canned fish such as sardines, mackerel and tuna, Asian ingredients such as coconut milk, sauces and pastes and fruit and vegetables such as baked beans, green peas, mushrooms, pineapples and more.

In line with its aspirations to strengthen its presence globally, Ayam Brand is promoting Asian and specifically Malaysian cuisine around the world, through the ‘All Happy Families Campaign’ that showcases it as a heritage brand that is trusted and loved through many generations across the region.

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Ayam Brand launches All Happy Families Campaign
Ayam Brand™ goes around the world to get various real families to share how Ayam Brand™ is part of their family traditions. A series of video interviews of these families are available on the Ayam Brand™ website and Facebook fan-pages.

The campaign shows happy local families with their own history and culinary traditions, in front of iconic locations, like the Kuala Lumpur Skyline, the Sydney Opera House, The Hong Kong Peak and the Singapore Marina Barrage.

Internationally renowned, award-winning Malaysian photographer Stefen Chow, a winner of the World Press Award 2013, shot the campaign. He leads the creative direction of the three-year project, travelling around the world to seek, document and photograph families willing to share their story and culinary traditions.

The campaign will run from 2014 to 2016 in three series, one per year with on-the-ground activities as well as print and online exposure in regions where Ayam Brand™ is active. To take the story of Ayam Brand™ global, the campaign was extended in the form of advertisements on the inflight magazines of major world airlines like Qantas, Singapore Airlines, China Southern, SilkAir and Malaysia’s very own AirAsia

According to Ayam Brand Group Marketing Director, Mr Herve Simon, Ayam Brand’s uniqueness lies in its commitment to quality, staying true to its brand heritage and the adaptation of its products to local and regional needs, as well as introducing new variants and products in sync with changing lifestyles and tastes, while carefully extending its reach to a wider audience.

“In Asia, Ayam Brand™ is very much a part of the culinary repertoire of families. The families featured in this campaign are not paid talents but real-life Ayam Brand™ users. The experiences and recipes that they share are truly their own, in keeping with Ayam Brand’s commitment to not adding flavoring, added MSG or preservatives,” said Mr Simon.

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Ayam Brand baked beans made with Ayam Brand canned Baked Beans.
The products featured in the Malaysian advertisement are Sardines in Tomato Sauce, Chili Tuna, Baked Beans and Coconut Milk, which are all traditional favorites.

The recipes shared by the families are also representative of the culinary habits of their countries, like En Muhamad Faiz Azizan’s family offering the Malaysian picnic and teatime classic, sardine sandwiches.

“While Ayam Brand™ products are available globally through Asian specialty stores there are still huge opportunities for growth that we are in the process of developing. We are expanding carefully to be true to our brand identity and values. For example our focus is on freshly canned produce, without preservatives or added MSG with the assurance of it being Halal for our Muslim consumers,” said Ms Marie-Magali Falcoz , Ayam Brand Marketing Manager Malaysia said.

“Our aim is to bring the great taste and proven quality of Ayam Brand™ to a wider global audience by showcasing how our brand is a part of the lives of the culinary traditions of the Asian region. The best way to do that is through real people, real families who can attest to the goodness of our product over generations,” Mr Simon said in closing.

For more information on Ayam Brand™ and the ‘All Happy Families’ Campaign, please visit www.ayambrand.com.my or

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Tuesday, 25 March 2014

M.A.C. Rihanna Viva Glam Red Lipstick


This will be shocking for a lot of women who love M.A.C. Cosmetics…but I haven’t tried or purchased any M.A.C. Lipstick until now. I have a few MAC brushes but I guess I didn’t pay much attention to lip color before. I only have 2 or 3 shades and that’s it. Those colors will last for the year. 

I’ve been interested in exploring lip colors recently and have been trying different brands as well. While reading my monthly copy of Women’s Weekly, I came across MAC Viva Glam Rihanna collection. The color is incredibly striking, beautifully furious. I was captivated and I knew I gotta have one.

So, yes, I explored it at the MAC boutique during one of my visits to Pavilion. I loved it.

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M.A.C. Rihanna Viva Glam Lipstick - RM68 for 3g

The lipstick tube is in a sexy red color with matte finish. With the cap off, the tube features Rihanna’s signature in red color against black.


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M.A.C. Rihanna Viva Glam Lipstick box

The box is adorned with Rihanna’s signature in metallic red against MAC’s standard black packaging. Truly a celebrity style. Though, of course, we’re not going to use the box, I like that the brand paid attention to it and incorporated the signature.

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M.A.C. Lipsticks - Rihanna Viva Glam and Matte Lipstick

The lipstick is using the exact shape and size of the standard MAC lipsticks in the same bullet-like casing. And another good similar thing, MAC Viva Glam Rihanna has the same price as the other MAC lipstick at RM68. 

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Swatches of M.A.C. Rihanna Viva Glam Lipstick

The texture of this lipstick is beautiful. It glides smoothly on the lips and has a buildable finish. You can start with lighter red color or swipe a few times until you have that ‘Rihanna’ red effect on your lips. I swipe around three times until I reach that deep red color since that is the shade that I fell in love with in the first place. This Viva Glam item is a frost lipstick so it has that light shimmer finish. Here's a closer look:
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M.A.C. Rihanna Viva Glam swatches


The color is just so defined and creates an immediate impact to my makeup look. You can probably get away with having very simple eye makeup or no makeup at all then just swipe this MAC Viva Glam lipstick and you already have a fashion/ makeup statement. Oh, that red, red lipstick is to die for.


Love, love this MAC lipstick and I’m predicting I’ll have a few more. In fact, I bought this item together with a MAC Matte Lipstick in another deep red shade.

My current lip color collection top picks…(yeah, my last splurge was a Dior lipstick)
lipstick-collection-red-and-pink



About MAC Viva Glam
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Rihanna launches the new M.A.C. VIVA GLAM with two strikingly bold shades of red frosted Lipstick and Lipglass, perfectly capturing her fearless, confident style. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Limited-edition, soft-touch red packaging features RiRi's signature.