Thursday, 27 March 2014

Lam Soon Introduces Total Hygiene Care Campaign


Clean More, Spend Less with Brands You Trust  

There is no place like home when it comes to teaching and practising good health and hygiene, but with rising costs the world over, families often face the challenge of getting the best care and protection on a limited budget.   

To address this situation, Lam Soon’s Home and Personal Care Division has launched its ‘Total Hygiene Care’ campaign to promote overall wellness, health and hygiene among Malaysians by making quality products from brands Malaysians trust, affordable.

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Lam Soon Total Hygiene Care

The campaign will run for 16 weeks from March 10 to June 30, 2014 with Lam Soon’s trusted brands such as Antabax, bio-home, Fruitale, Labour, May and Zip offering products at promotional prices at all participating retail outlets, nationwide.

According to Lam Soon Edible Oils Sdn Bhd, General Manager, Household and Personal Care, Marketing Division, Mr. Francis Ng, the campaign is aimed at putting the tools for good health and hygiene within reach of more Malaysians, towards building a healthier nation.  

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“It is a common belief that our homes are cleaner than external environments, but this is not always true. According to a germ study conducted by NSF International in 2011, findings revealed that three of the top five germ hot spots in homes were in the kitchen[1]. Often what stands in the way of proper personal and home hygiene is cost and time. We are making our products more affordable so that more people can practice good health and hygiene habits at home to reduce the risk of infection,” said Mr. Ng.

“As a caring Malaysian corporation, Lam Soon has been running this campaign for more than 10 years to encourage better health and hygiene practices at home, towards building a healthier nation,” added Mr. Ng.

antabax-antibacterial-protection-with-derma-protect-system

Included in the personal hygiene offering is the 24-hour 99.9% antibacterial protection offered by the Antabax range, the young, fun and fruity Fruitale range that is enriched with 100% natural fruit extracts, and the May beauty range that includes skincare ingredients and exclusive fragrances.

antabax-antibacterial-protection-with-derma-protect-system

Antabax is a trusted medicated brand that offers a complete range of antibacterial products to promote healthy and hygienic lifestyle. Antabax cleans and removes 99.9% of germs to provide your family with 24 hours antibacterial protection. Dermatologically tested to be gentle on the skin, its formulation comes with additional essences and special ingredients, including anti-oxidant and anti-inflammatory properties of Vitamin C and E, as well as cell-rejuvenating effects of Vitamin B complex (B3, B5 and B6). It is also formulated with Derma Protect System, an advanced moisturizing formula that contains Micro Moisture Serum to leave skin softer, smoother and healthier.

Participating Lam Soon home care brands include Zip, kitchen and toilet cleaner, Labour dishwashing range as well as bio-Home, the award winning environmentally friendly dishwasher liquid and multi-purpose cleaner.

“This year, the Total Hygiene Care campaign will also see new products including Antabax Medicated Talc, Fruitale Pure Olive Oil, Orchid Feminine Wash, and relaunches of ZIP Dishwashing Liquid and Syaza Bar Soap,” said Mr. Ng. 

Among the super saver stars in this campaign are Antabax Shower Cream Refill Twin Pack of 550ml, offered at RM11.90 (regular price RM16.60) and three Antabax hand soap refill packs of 300ml at RM8.50 (regular price RM15.00).

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The young, fun and fruity Fruitale offers four bar soaps of 85g for the price of three at RM2.65. Dazzling skin can now be yours for only RM10.90, when you purchase May Shower Cream Diamond Dazzle Refill Twin pack of 600ml, which comes in four different combinations to choose from. For those who prefer natural ingredients such as goat’s milk, betel leaf and lemongrass in their beauty regime, Syaza offers one bar soap for free upon purchase of two Syaza bar soaps at only RM3.00. 

In helping to keep homes clean and safe, two bottles of Zip Toilet Bowl Cleaner (available in Floral and Lemon) of 500ml are offered at only RM6.60, instead of its regular price RM9.90.

“Consumers can enjoy the benefits of our quality and award-winning brands, while saving up to 50% for some products. With the Total Hygiene Campaign bringing brands you can believe in, now everyone can clean and be hygienic!” concluded Mr. Ng. 

Discover more and stay up-to-date with Antabax via Facebook:

About Lam Soon Edible Oils Sdn BhdLam Soon Edible Oils Sdn. Bhd. (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include, May personal care range, Fruitale FairWhite UV personal care range, Antabax antibacterial soap and hand sanitizer range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and bio-home dishwashing liquid. As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.



[1] NSF International (http://www.nsf.org/consumer-resources/health-and-safety-tips/home-cleaning-tips-germ-hot-spots/clean-home-items/)