Saturday, 31 May 2014

Dior and Women’s Weekly present Makeup Masterclass Workshop


What do I expect from a makeup workshop? Let’s see if this one passed my expectations…

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I’ve always been interested to attend makeup workshops. Although I’ve been wearing makeup since I was 16, starting with simple eyeliner at first, I know that there are new techniques, tips or tricks based on latest makeup trends and technology to learn. So when I discovered that the Malaysian Women’s Weekly and iconic DIOR are hosting a makeup master class, I got excited and I quickly signed up! How often would I get a chance to have this Dior experience?

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Like a lot of ladies who fall in love with French designer brands or all designer brands, I am also mesmerized by Dior products. I don’t have a lot of it, though. My only Dior product at the moment is a Dior Addict lipstick. There’s just something about the luxury of owning a designer item that appeals to us. And I do have respect and desire for Dior skincare products as well…one day, I will have more of those…one day.

Guests were welcomed by an array of delicious, healthy breakfast (you can see what we ate on the latter part of this article). Dior Chief Makeup Artist, Matt Ng, conducted the makeup master class together with his team of makeup artists, in Hilton Kuala Lumpur.  It was a beautiful Saturday morning and all of us ladies were excited to hear what Matt had to share.

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Matt began with a step-by-step guide in preparing the skin for makeup. What some people forget is that the condition of our skin affects how makeup achieves its best. On this portion, we had the chance to try and apply Dior’s luxury skincare products on ourselves, a choice between Capture Totale and Hydra Life. Since I go for anti-aging, I chose Capture Totale while those who preferred hydration used Hydra Life, meant for moisturizing the skin.

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I loved that we were all provided with a Dior mirror each while we conduct our own ‘pampering’ or skincare application. And we also have a handout or booklet to follow Matt’s tips and to write some notes.
 
Here are some of the products I used…
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I really loved the Dream Skin, which is an anti-aging treatment that also works as a skin perfector. It works instantly and over time to make the skin more youthful, to reduce spots and redness, and to minimize pores!
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Dior Capture Totale Dream Skin

One of the disappointments I get with some workshops is the condition of the products to be used directly on the face. I don’t like testing products in a workshop that are obviously ‘old’ or have been used as a tester for a long time. I believe that if a brand really wants consumers to have a good experience with their products, it is a MUST to showcase products in good, fresh condition. But guess what, during this workshop with Dior, the products were mostly NEW, unopened ones, especially for skincare. I’m impressed.
 
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Dior used new products at the workshop

When it comes to applying makeup at a workshop, I’m not really comfortable with sharing makeup tools. Say that I’m fussy or whatever, but I’d rather be safe and hygienic than sorry and infected. A lot of skin diseases can be transferred physically and I also wouldn’t want other people to get anything from me, if I do have something. This is why a daily brush cleanser is important for makeup brushes. But contrary to my bad experience, Dior executed this workshop flawlessly. They provided makeup brushes or disposable tools like cotton buds and spatula for everyone. This is how a workshop should be.

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So we continued with the workshop, going through application techniques for primer, concealer, foundation, skinflash, eye primer, eye shadow, eye liner and mascara. I probably missed something, we had so many exciting products to test. I fell in love with Diorshow Maximizer, the lash-plumping serum.

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Matt also revealed their new IT collection with limited edition colors and, of course, the new Dior Addict Fluid Stick. This new lip item is a hybrid of the best-selling qualities of Dior lip products: lipstick, lip gloss, lip stain and lip balm. You get that pop of color, a touch of gloss, the comfort of lip balm and the long-wear of stain. I’m not a fan of lip gloss because of the sticky feeling but this fluid stick feels great on my lips.

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To complete the look and overall appeal, we also sprayed Dior perfumes, a choice between Dior J’Adore and the new Dior Addict EDP. I chose the latter.

So here’s my look before and after application of Dior skincare and makeup, all by self-application…
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It was truly a beautiful Saturday morning! And I got to bring home a goodie bag with these goodies! That includes a full-size, not deluxe sample or tester, of Dior’s new Fluid Stick.
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Did this workshop pass expectations then? YES, it did, beyond. I congratulate Dior and Malaysian Women’s Weekly for planning and conducting this workshop successfully. To me, this is workshop done right. The brand and products were presented very well and aligned to what an iconic designer label should be. Guests were treated as premium customers with good food and good environment. Products, testers and tools were all in good or new condition. No hard selling, just focused brand presentation and experience. Even the parking fee at Hilton KL was settled by the team for us. And to top it all, for a small workshop fee of RM60 per guest, we received all that plus a goodie bag worth over RM100.

Here are some of the yummy food we enjoyed at Hilton Kuala Lumpur:
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Thanks and congratulations to Dior and Women’s Weekly. Hope we’ll have more of this kind of workshops with you.  

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Dior Addict Fluid Stick enables a flawless application in a single sweep: the high-impact colour and long wear of a classic lipstick, combined with the shine of a gloss, all in a thin film that delivers sensational comfort. Colour and shine come together as one for maximum impact with intense, long-wearing lip stain pigments directly encapsulated in spheres of gloss. Dior Addict Fluid Stick does not contain wax, but water for maximum lightness, an immediate fresh effect and addictive comfort…

A pure object of desire: the illusion is maintained until the case is opened and an applicator emerges that is steeped in colour and as precise and easy to use as a lipstick.

16 explosive shades like so many flashes of brilliance. Resolutely Dior, Terribly couture...

Price:
Dior Fluid Stick – RM102

Where to buy:
Departmental stores, selected cosmetic boutiques and Sephora

My Dior Wishlist – what I plan to buy soon:
Diorshow Maximizer Lash-Plumping Serum
Diorshow Iconic Overcurl
Dior Addict EDP
Dior Capture Totale Dream Skin

Stay connected to Women’s Weekly via:

and Dior via:

Tuesday, 27 May 2014

Dinosaurs come to life at Dinoscovery in Avenue K


Expand your kids’ knowledge and unleash their imagination at Dinoscovery

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Have you ever told your children about dinosaurs? Have they seen these prehistoric creatures on TV, on National Geographic, Animal Planet or Discovery Channel? Whatever your answer is, bringing them to Dinoscovery will be a wonderful experience to relive the time when dinosaurs ruled the earth.

Located at the 4th level of Avenue K in Jalan Ampang, just walking distance from Suria KLCC, Dinoscovery is a unique and engaging world class exhibit spanning 13,000 sqft, specially created to propel adults and children back in time to the Mesozoic Era for an unforgettable prehistoric adventure.

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(photo by Dinoscovery)
Last April, popular Australian children’s musical group, Hi-5 launched Dinoscovery by Dinosaurs Live!, Asia Pacific's first, one-of-its-kind interactive, edutainment exhibition amidst colourful confetti and a cheering audience which included 40 kids from a children's enrichment centre, The Curious Academy at Discoveria, Avenue K.

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The all-Australian cast from the hit television programme created much excitement in a special appearance and interacted closely with the children in the build-up to the unveiling of the Dinoscovery mascot. There were audible "ohhhs" and"ahhs" when a life-sized dinosaur accompanied by two "paleontologists" decked in tan-coloured Dinoscovery vests, Bermudas, safari hats and matching trail boots emerged from the imposing entrance of the exhibition.

So I decided to bring my 4-year-old son to Dinoscovery one Sunday morning. He has been curious about these creatures and was, in fact, fascinated by them when he saw Jurassic Park on TV (raaaarrrrr!).

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The entrance to the exhibit is a perfectly themed wooden gate. Upon entry, guests are welcomed by a map showing the dinosaurs to see inside.


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 (Note that not all of these dinosaurs are available inside)

First thing to do is to wear the explorer’s vest and take the paper map where explorers need to place stickers on the right spot on the map based on the journey inside (you have to experience it for yourself, I won’t spoil the fun by sharing the mystery, hehe).

Inside, you will see an amazing display of life-like dinosaurs completely provided with scientific information for our kids to learn. By the way, the display is not just the typical, hard, stationary statues; these dinosaurs are life-like to the touch and they move. Pretty amazing and even accompanied by sound effects.

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Amongst Dinoscovery's star attractions include the Dino Quest, an RFID-based scavenger hunt for dinosaur specimens which enables visitors to redeem a Junior or Expert Paleontologist certificate at the end of the tour; the Dinoshooting Range where visitors partake in a mission to save sleeping Diplodocuses from pesky mosquitoes with paintball rifles; and Race A Theropod where visitors challenge the swift-footed Gallimimus in a 10-metre interactive race. Other attractions include posing for pictures with dinosaurs in 3 different settings, climbing a wall to glimpse a Pteranodon’s eggs and excavating for fossils in a sand pit. We also watched a 3D documentary movie about dinosaurs where my son discovered how heavy floods long time ago killed a lot of dinosaurs.  

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Children can even ride a dinosaur! (My son didn't do this, he's too small and scared, haha!)

After completing the scavenger hunt and placing the stickers on the map, my son submitted his map and claimed his Junior Paleontologist certificate. Wee!

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My son is now a Junior Paleontologist!

There is also an area where children can color sketches of dinosaurs and see different types of dinos from A to Z.

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Discoveria Cafeteria
The journey inside Dinoscovery might get you and your kids thirsty or hungry but no need to worry. Discoveria Cafeteria is right at the exit!

My son had a wonderful time at Dinoscovery. It was a good learning experience to know more about prehistoric creatures and be able to relive this part of our world’s history. I believe that we as parents must strengthen, ignite and encourage our children’s quest for knowledge. We must show them that learning is fun and can be an exciting way to spend time with the family.

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Watch out for these cute, dinosaur footprints on the white tile floor of Avenue K…kids adore these things.
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Here’s one of the backlit posters at the lift lobby of the mall. Can you spot the dinosaur?
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Where's the dinosaur?

Aha, there it is, found it!

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Dinoscovery by Dinosaurs Live! will run from 21 March 2014 to 28 February 2015. Tickets for children aged 17 years and below are priced at RM35 for Malaysians and RM50 for non-Malaysians while tickets for adults are priced at RM25 for Malaysians and RM40 for non-Malaysians. Senior citizens (aged above 60) and persons with disabilities are given a special concession rate of RM19. Opening hours are 10am to 10pm daily including school and public holidays with last admission at 9pm.

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Ticket Prices at Dinoscovery

For more information, contact Dinoscovery by Dinosaurs Live! at 03-2181 7218 or log on to http://www.discoveria.com.my

Stay connected to what’s happening at Avenue K via their FB page:


About EMS Entertainment
EMS Holdings Pte Ltd “EMS Entertainment”, is one of the leading entertainment exhibitors in the world and a multi-award winning producer of interactive exhibitions; developing, building and promoting themed blockbuster exhibits which tour internationally and attract several million visitors every year. Started in 1993, EMS Entertainment has built a portfolio of highly acclaimed exhibits such as CSI: The Experience, Dinosaurs – Live!, 1000 Years of Inca Gold, Terracotta Army, Leonardo Da Vinci: Man | Artist | Genius, Leonardo Da Vinci: Man | Inventor |Genius, and World of Games. In 2011 the group has an estimated 4,500 open days with 20 travelling exhibitions on 4 continents, as well as a series of live shows. The group has, in 2012, acquired and own the exclusive rights to Star Trek: The Exhibition from CBS Consumer Products Inc. and Barbie: The Dreamhouse Experience from Mattel Inc. The group expects to welcome their 10,000,000th visitor this year.
EMS Entertainment is owned by the Asiasons Group via its Dragonrider Opportunity Fund II L.P..
For more information, log on to www.ems-entertainment.com.

About Asiasons Group
Asiasons Group is an Alternative Asset Investment and Management Group focused on opportunities in Emerging East Asia.
The investment strategy of Asiasons is geographically focused in Emerging East Asia, mainly South East Asia and Greater China while the sector focus is in the consumer space and resources. This strategy has been formulated based on the demographics trends in Emerging East Asia namely increased consumer spending and urban migration in one of the most populous and youngest populations in the world.
Asiasons has a unique hands-on value creation proposition combining traditional Brick and Mortar strategies with Design and New Economy strategies via its in-house multi award winning Creative team. These value-added competencies together with the group’s regional footprint allow Asiasons to successfully expand its portfolio companies throughout the Asian region.
For further information, log on to http://www.asiasons.com

About Malaysia Major Events 
Malaysia Major Events (MME) is a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC). MME was established under the Government’s Economic Transformation Programme (ETP) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia. With its main objective to enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major event bids for sports, arts, lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen Malaysia’s global appeal as the venue of choice for major events in the region. MME also acts as a conduit between the public and private sectors in ensuring seamless processes are achieved through synergistic relationships with diverse event stakeholders in staging successful events in Malaysia.
For more information, please visit  www.mymajorevents.com.my and follow us on www.facebook.com/MyCEB and twitter @MyMajorEvents