Wednesday, 11 June 2014

Longines Opens 2nd Boutique at Suria KLCC



Step Into the Latest Longines Boutique at Suria KLCC To Experience Unparalleled Horological Elegance 

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Longines, the Swiss watchmaker renowned for its devotion to elegance, tradition and performance welcomes watch enthusiasts and collectors to experience unparalleled horological elegance with the opening of its second boutique in Malaysia at Suria KLCC.

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Located at lot 128A First Level of a prestigious mall, the boutique’s fa├žade sporting the winged hourglass logo conveys the timeless elegance within.

In keeping with the design aesthetic of its flagship stores worldwide, the new boutique is very elegant with interiors that harmonizes fine traditional materials such as lacquered wood paneling, burnished leather, polished marble and carefully selected fixates and furnishings that create a calm, inviting warmth that complements the distinction of Longines' timepieces. 


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Form flows beautifully into function as the narrow entrance cleverly directs the eye to the full sweep of Longines horological mastery, before narrowing again to usher guests to the VIP area that features a visual history of the company.

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The boutique is shaped after a classic Longines timepiece, all curved walls and linear cases. The tapered entryway that features recessed display cases mimicks the watch strap. This widens into a rotunda that is a subtly stylized round case complete with bezel, crown and watchface set with batons that form the ceiling. From this vantage guests have a full view of Longines current and classic collections. The space tapers again with more recessed and freestanding displays. 

The palette of warm mahogany, cream, black, brushed stainless steel and white set off refined plinths that cradle key pieces of the Longines collections, allowing a clear view of these exquisite timepieces.

The ambience and atmosphere embody Longines’ vision that Elegance is an Attitude.

The opening of Longines second boutique in Malaysia in as many years reflects the brand’s commitment to watch enthusiasts and collectors in Malaysia.

The second Longines boutique allows guests to enjoy the full Longines experience that encompasses products of surpassing craftsmanship in an elegant setting that is both contemporary and warm. 

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With each new boutique opening, Longines takes the opportunity to show different facets of Longines’ fabled passion for elegance and constant innovation and showcases the brand’s values and 182-year heritage of effortlessly weaving elegance and innovation.

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Simon Baker for Longines






Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.