Thursday, 3 July 2014

Philips and Disney Work Together To Light Children’s Imagination


Philips announces new Philips and Disney Product Line in Malaysia. Children can discover a whole new world of inspiration, enchantment and magic through light.

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Philips Disney SoftPal Mickey - it's a HUGGABLE LAMP!

My son is turning 5 years old in November and my next challenge is to train him how to sleep alone in his own bedroom. To be very honest, it worries me. First, how do I get him to even lie down on a bed outside our current bedroom? Second, what if he wakes up at night and discovers that I’m not at his side? Will he cry? Will he panic? How can I get him to feel comfortable being alone?

My first thought was to make his room themed to his favorite cartoon characters so he’d be more comfortable to be inside it. Maybe use a bed sheet and pillowcases with Disney’s Lightning McQueen. I’m even thinking of getting him a bed shaped like a racing car. But I haven’t thought of lighting yet. It’s amazing to discover how these small elements in a child’s room can make so much difference to their comfort and well being.

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Royal Philips, a global leader in lighting, announces its partnership with family entertainment giant Disney to develop a range of inspiring, magical, and playful lighting products for children, parents, and everyone young-at-heart. Philips and Disney lighting, available in Malaysia, combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and storytelling to transform a child’s bedroom into a more creative place for bedtime stories and a restful environment for a good night’s sleep. I’ve already developed a nightly routine of reading stories to my son before he sleeps and it’s important for me to keep this habit of learning and imagination.

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My first visit to Hamleys in One Utama

The launch - held at the Malaysian branch of Hamleys in the new wing of One Utama, saw 15 children aged from 4 to 9 years embarking on fun activities such as a mini race to look for Philips and Disney lighting products. They were also given pillows to build their own pillow fortress as part of engagement activities to encourage them to use their imagination. PILLOW FORTRESS? I didn’t even know there was a term for that play stuff where kids create a “house” or “dungeon” using their pillows. Wow, I learned something new.

As an (ex) interior designer, I have learned that lighting plays a significant role in creating the ambience of a room and it affects the people who dwell in it. Studies show that lighting has a strong impact on an individual’s mood, and the right lighting can help everyone, from children to adults, fall asleep and wake more naturally so that they can concentrate, perform tasks better, and simply feel happier during their waking hours. Philips and Disney Lighting is designed with children in mind, in order to provide the best lighting for their bedrooms. Whether parents need help encouraging their children to sleep or wake, Philips and Disney’s range of compact, portable lighting products can help.

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Philips Disney SoftPal Mike at RM199

The most interesting Philips and Disney product that I’ve seen that day was the SoftPals. These soft, nighttime companions introduce just enough light to chase away the bumps in the night, without interrupting children’s natural sleep patterns. It’s an adorable soft lamp that our kids can hug and play with! Isn’t that amazing? I’ve never heard of something like it. Philips and Disney have truly done an innovative invention.

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Philips Disney SoftPals Mickey and Minnie (RM199 each)


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Philips Disney SoftPals Sulley and Mike (RM199 each)

Philips Disney LED Night Light (left - RM73) and 

LED Projection Lamp (right - RM104)


During playtime, magical make-believe is brought to life with the new LivingColors Mickey & Minnie, which feature vibrant lighting displays to create spectacular, imaginary worlds. The entire range of products offers imaginative and fun lighting to make bedtime a joy for children and parents alike.

Philips General Manager, Adrine Ong, with SoftPals 

“As likeminded companies, Philips and Disney are committed to enhancing wellbeing and overall happiness,” says Adrine Ong, General Manager for Philips Lighting Malaysia. “This starts in the home, by creating a comfortable and engaging environment for our children. Designed with children in mind, the Philips and Disney lighting products transform the bedroom into a magical world. Philips is excited to bring these products to Malaysia and give new meaning to children’s bedtime.”

The product range is equipped with child-friendly features like the Smart Philips LED bulbs designed to last for years and stay cool to the touch to protect little fingers. Each product is also meticulously designed with child safety in mind. There are no small parts or sharp edges, and cables can be safely tucked away using the velcro binders.

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Child-friendly, safe, easy-to-use lighting


“These child-friendly, safe, and easy-to-use products will provide endless inspiration for Malaysian children’s imaginations and create the perfect environment for night or day,” Adrine adds. “Through this partnership between two known and trusted companies, Philips and Disney Lighting will create wonderful family memories for every home.”

Where to buy:
The full range of Philips and Disney lighting products will be available in branded retail outlets, department stores, specialty stores, and hypermarkets in Malaysia immediately. For further information, visit http://philips.com.my, or join the Philips Lighting Facebook Page at www.facebook.com/PhilipsLightingMalaysia.
 
  
GOOD NEWS for parents and children!
Philips is running the Pillow Fortress Facebook Contest
From 30 June to 30 July 2014

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Fans of Disney and Philips lighting stand a chance of winning the latest Disney SoftPals and LivingColors lighting by participating in the Philips Pillow Fortress Facebook Contest.

There will be 10 winners for this contest and two top winners will bring home the Philips and Disney Lighting products in the form of classic Minnie, Mickey or Monster’s Inc. stars Sulley or Mike characters. More details can be found www.facebook.com/PhilipsLightingMalaysia. 

How to Join:
  • To enter the Facebook contest, participants must upload an image of their pillow fortress creation to the Phillips Pillow Fortress Contest Facebook App.
  • The pillow fortresses can be made of pillows, bolsters and other soft bedding furnishings. Structures constructed from wood or metal are not eligible. 
  • Submissions must be an original photo, drawing or any other static visual form of their own pillow fortress creations.
  • Photos, which copy other participants, will be disqualified.
  • The entries must be uploaded as a contest entry on the Philips Pillow Fortress Contest tab on the Philips Lighting Malaysia Facebook page only.
  • All participants must also complete and submit their details as requested by the contest app, along with a caption of their entry.


Participants are encouraged to share their entries with their friends and fans via Facebook to garner votes for their entries. The votes will contribute 30% to each participant’s evaluation during the judging stage while 70% will be based on judging of the entries by the Philips’ team.

So BUILD AWAY, parents and kids! Share your pillow fortress moments with Philips and with your friends!

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Magical moment with kids and Philips Disney lighting

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Me with Adrine Ong of Philips

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.