Thursday, 7 August 2014

Covo Cosmetics – Luxe for Less


It’s wonderful to discover a beauty and cosmetics brand that aims to make beauty accessible to all without burning a hole in the pocket.

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I first encountered Covo in 2012 while doing my store visit routine in Berjaya Times Square for a brand that I used to manage. When I saw the simple, sleek counter design in mainly black color, I already found it interesting. Colors pop up nicely against black and it was easy to be captured by Covo’s color collections.

On my birthday last June, my good friend, Sulo, generously gave me a beautiful set of Covo cosmetics. She’s a dear friend who understands my beauty addiction (haha!).  My present, a set of 5 items, were neatly arranged in a box inside a paper bag adorned with a French-themed drawing. I liked this feminine and artistic touch of the brand. It’s not the typical photo of a celebrity or model but this one also manages to show style, fashion and glamour.

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I haven’t tested all the items yet but I’m excited to talk about what I got. There’s just something very clever with Covo’s items. The prices fall into the affordable level but each product is very competitive and worth trying. After all, beauty and style should be accessible to many, not just the rich, isn’t it? Let’s see what’s inside my present:

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HD Picturesque Primer – RM69.00
Made in Korea
High definition, mineral enriched, conceals wrinkles & pores, deeply nourishes, prolongs foundation wear
I think that this is amazingly affordable. Now, High-Definition makeup is not just limited to those who can spend a lot on cosmetics. I’m just finishing my current HD primer but I’m very excited to try this one soon!



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Fearless Waterproof Shadow Liner – RM35.00
Made in Germany
Waterproof, 8 hours wear, Shadow and Liner in 1, Highly Pigmented, Glides Smoothly
This liner comes with a built-in sharpener, isn’t that genius? Now, I don’t need to find my sharpener, or even buy one. The texture is great and easy to blend.  


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Stardust Quad – RM65.00
Made in Italy
Highly Pigmented, Blends Evenly, Creamy and Smooth, Nourished with Vitamin E, Contains skincare benefits
I find it great that this eyeshadow set contains vitamin E. That’s makeup plus skincare in 1 product!


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3 Free Nail Polish – RM29.00
Made in Australia
No formaldehyde, No toluene, No DBP
Well-pigmented, glossy, long lasting
Most 3 Free nail polishes in the market would cost a lot more than this. And it’s great to find a brand that can offer a 3 Free nail polish at this price.



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Essential 3 Brush Set – RM89.00
Powder brush, liquid foundation brush, and eye shader brush
Compact sizes, comes with a 3-brush pouch, travel-friendly
It’s not easy to get good quality, affordable makeup brushes but this set is probably one of the best you can find. I’ve started using the liquid foundation and eye shader brush; they’re very effective in makeup application and the bristles don’t fall off even with regular cleaning. Good ones!   


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Thanks again to my good friend who gave me this makeup set. Stay tuned for my upcoming reviews of the items!

Stay connected to Covo Cosmetics via their Facebook page at:

For more information and to order products online, visit:

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Hey, that loose powder looks nice!


About Covo
COVO seeks to harness the continuing growth of the COsmetic eVOlution (hence the name COVO) to bring the best in makeup artistry to even the most discerning user without anyone missing out on the total “luxe” shopping experience. COVO puts the focus on the consumer experience whilst the latest technologies are utilized to capture every woman’s beauty needs and nuances. The products are designed to be smartly intuitive and multifunctional to delight the expectations of a COVO woman. The red carpet treatment isn’t sacrificed from the luxury perspective hence COVO’s – Luxe for Less should appeal to one and all!

Where to find COVO outlets in Malaysia:

Berjaya Times Square, Kuala Lumpur
CAG-02, Ground Floor

Parkson NU Sentral, Kuala Lumpur
Lot No. G1, C1, L1.01 & L2.01

Terminal KLIA2, Sepang
Lot S1-1A-A10, Terminal KLIA2
03-87878445

GATEWAY @ KLIA2 (VOIR Gallery), Sepang
L2-90, L2-91 & L2-92,
Level 2, Gateway @ KLIA2, Terminal KLIA2
03-87878190

Sunway Pyramid, PJ, Selangor
Lot G1.06A, Ground Floor
03-5622 1642

One Utama, PJ, Selangor
Lot FK 103, First Floor
03-7722 1739

The Mines, Seri Kembangan, Selangor
L2-37, L2-41 & L2-42, Level 2 The Mines
03-8940 8568

AEON IOI Mall, Puchong, Selangor
F50, First Floor, AEON IOI Mall, IOI Mall

AEON Bukit Tinggi Shopping Centre, Klang, Selangor
F04, First Floor, AEON Bukit Tinggi

Klang Parade (VOIR Gallery), Klang, Selangor
Lot G.10-19, Ground Floor, Klang Parade
03-3359 7131

AEON Bukit Indah Shopping Centre, Johor
F02, First Floor, AEON Bukit Indah Shopping Centre

AEON Kulaijaya Shopping Centre, Johor
F01, First Floor, AEON Kulaijaya

AEON Bandaraya Melaka Shopping Centre, Melaka
F04, First Floor, AEON Bandaraya Melaka

Dataran Pahlawan (VOIR Gallery), Melaka
Lot G-022, Upper Ground Floor

First World Plaza, Genting, Pahang
Lot F/L2A.3, Level 2A, First World Plaza
03 61011032

AEON Ipoh Station 18, Ipoh, Perak
F25, First Floor

AEON Kinta City, Ipoh, Perak
G04, Ground Floor (Cosmetic)
AEON Kinta City Shopping Centre

AEON Mall Bukit Mertajam, Pulau Pinang
F01 (Cosmetics Floor), Level 1

GURNEY Plaza(VOIR Gallery), Penang
Unit No. 170-02-23A
04-2271960