Thursday, 18 September 2014

Guardian Launches Jeju Face Mask Range with Powerful Ingredients From Korea


Wish you had the flawlessly radiant, dewy skin of your favorite K-Pop singers and Korean drama actresses? 


Nutrients-infused sheet masks are an essential part of many Koreans’ skin care regime, providing a pick-me-up for common skin problems such as dry skin, uneven skin tone and breakouts.

Guardian, the largest pharmacy, health and beauty retail chain in Malaysia has introduced the Jeju Face Mask Range, which harnesses the benefits of plant-based ingredients from the unpolluted and pristine Korean island of Jeju, that can help you achieve the glowingly healthy skin of your dreams.

jeju-island-korea-seashore

Jeju Island is untouched and has been declared a UNESCO heritage site for its natural beauty. The fertile volcanic soil here is rich in beneficial minerals, while underground water sources filtered through volcanic rock provide pure water. These factors and the gentle climate help the flora thrive and concentrate active ingredients that are more potent and purer, making them ideal ingredients for delicate facial care product.

The Jeju Face Mask range comes in four variants for different skin needs. Jeju Lily is for brightening, Jeju Tangerine is nourishing, Jeju Tsubaki is ultra-soothing while Jeju Seaweed is moisturising.

Each single application of sheet mask is gently scented for some relaxing  ‘me’ time and a soothing skin care experience.

How to use the Jeju Face Mask: 
  • Apply the Jeju Face Mask of your choice on cleansed face. 
  • Massage gently with fingertips to aid absorption of essence. 
  • Leave it on for 10 to 15 minutes, and perhaps catch up on some of your favorite Korean drama series.  
  • For best results the Jeju Face Mask range can be used up to three times a week.  


According to Ms. Segolene Defline, Corporate Brand Director from The Dairy Farm Company, Limited, the Jeju Face Mask Range harnesses the efficacy of selected ingredients that are traditionally known and scientifically proven to be beneficial to skin.

“Korean skincare is garnering huge attention and positive feedback from users around the world, especially among Asian consumers. Guardian understands that our customers want the effectiveness of Korean skincare at an affordable price. After much research and development, Guardian selected ingredients from Jeju Island that have been traditionally used and trusted in Korea for centuries,” said Ms Defline.

korean-beauty-jeju-face-mask-guardian-malaysia
 Jeju Seaweed for Moisturising
Seaweed is rich in marine minerals and helps in keeping skin moisturised and hydrated. Jeju Seaweed Face Mask replenishes daily nutrients in the skin, promotes skin hydration and locks in natural moisture, leaving skin soft and supple.

If you spend a lot of your time in drying air-conditioned environments, this mask is for you.

korean-beauty-jeju-face-mask-guardian-malaysia
Jeju Tsubaki to Soothe and Revitalise
Tsubaki or Camellia flower extract has soothing property. It contains Vitamins A, B and E and protects skin from harmful UV rays and environmental damage. Jeju Tsubaki Face Mask aids in strengthening the skin barrier, leaving it soothed and revitalised.

korean-beauty-jeju-face-mask-guardian-malaysia
Jeju Tangerine for Nourishing
Tangerines or commonly known as Hallabong by the Korean, are rich in the skin vitamin, Vitamin C. For healthy and vibrant looking skin, try Guardian’s Jeju Tangerine Face Mask, which nourishes skin with antioxidants, essential vitamins and minerals, for skin that is healthy from the inside out.

korean-beauty-jeju-face-mask-guardian-malaysia
Jeju Lily for Brightening  
Lily flower extract is used for its natural skin brightening effect as it evens out skin tone and increases skin flexibility. Reach for Jeju Lily Face Mask to brighten tired and dull-looking skin, leaving it radiant with a natural glow.

Price and Where to Buy
The Jeju Face Mask Range is available nationwide at all Guardian outlets and e-store at https://online.guardian.com.my at RM5.90 per single mask application. 



About Guardian Malaysia
From a 200-sqft pharmaceutical retail outlet catering to the expatriate community to emerging as the leading Pharmacy, Health and Beauty retail chain in Malaysia, Guardian now operates a chain of 422 stores, providing unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month, across the country.
Guardian’s commitment to its customers’ needs is also reflected in a dedicated team of pharmacists, who impart professional advice and consultation to customers. Committed to strong corporate governance, which upholds responsible and ethical dispensing at all times.

Guardian is also an advocate of corporate philanthropy and believes in giving back to the community. Guardian celebrates four decades of success by making a pledge to contribute to worthy causes by getting involved in the efforts that help to provide and promote the care, development and well-being of the local communities and supporting programs that are dedicated towards those in need namely, women and children.

About Dairy Farm

Dairy Farm is a leading pan-Asian retailer.  At 30th June 2014, the Group and its associates and joint ventures operated over 5,800 outlets and employed over 100,000 people.  It had total annual sales in 2013 exceeding US$12 billion.

The Group operates under a number of well-known brands across four divisions.  The principal brands are:
Food
·   Supermarkets – Wellcome in Hong Kong, Taiwan and the Philippines, Cold Storage in Singapore and Malaysia, Giant in Malaysia, Indonesia, Singapore and Brunei, Hero in Indonesia;
·     Hypermarkets – Giant in Malaysia, Indonesia, Singapore, Brunei and Vietnam;
·     Convenience stores – 7-Eleven in Hong Kong, Singapore, Southern China and Macau;
Health and Beauty
·     Mannings in Greater China and Guardian in the rest of Asia;
Home Furnishings
·     IKEA in Hong Kong, Taiwan and Indonesia; and
Restaurants
·     Maxim’s in Hong Kong, mainland China and Vietnam.

Dairy Farm International Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange as its primary listing, with secondary listings in Bermuda and Singapore.  The Group’s businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices.  Dairy Farm is a member of the Jardine Matheson Group.